19 Mar WHY WE’RE FLAGGING THE ‘CALORIE CREEP’ IN 400-600-600 CAMPAIGN
In the past week you’re likely to have heard across the media that Britain needs to go on a diet, and lots of talk around calories. The new reports have mentioned that one of the main reasons for the UK’s increasing obesity crisis is that people are overeating every day, with many of the foods that are high in calories being consumed when people are on the go.
The new campaign encourages adults to make healthier choices while out and about using the 400-600-600 as a guide. That’s around 400 calories for breakfast, 600 for lunch and 600 for dinner, plus a couple of healthier snacks and drinks in-between. Adults consume around a quarter (20-25%) of their calories from eating out, with many unsure how many calories they need each day.
Here’s how we’re helping you to stop the calorie creep and how you can get involved.
WHAT IS THE 400-600-600 MESSAGE ABOUT?
This campaign is based around adult nutrition. We’re looking at ways to encourage mindfulness around the food choices we make while we’re on the go.
HOW CAN YOU USE 400-600-600 TO MAKE HEALTHY FOOD CHOICES?
We are continuing to share our message around choosing to eat nutrient-dense meals and snacks. Expect to see lots of tips around how to go for options that are healthy, delicious and fall within the 400-600-600.
HOW ARE OUR SERVICES PROMOTING 400-600-600?
We’ve designed resources to help you make healthier choices. Resources that will be released throughout the campaign include:
Healthy recipes
Food swap suggestions
Our Health Coaches will share what they typically eat in a day
A week-long meal plan
Keep an eye out on our social media channels to see when the resources around counting calories are released!